Hsbc Case Essay

HSBC is known as the â€Å"World’s neighborhood bank†. Initially called the HongKong and Shanghai Banking Corporation Limited, HSBC was set up in 1865 to back the developing exchange among China and the United Kingdom. HSBC is presently the second biggest bank on the planet, serving 100 million clients through 9,500 branches in 79 nations. The organization is sorted out by business line (individual money related administrations; client account; business banking; corporate speculation banking and markets; private banking), just as by goegraphic fragment (Asia-Pacific, U. K. /Eurozone, North America/NAFTA, South America, Middle East). In spite of working in 79 distinct nations, the bank endeavors to keep up a nearby vibe and neighborhood information in every territory. HSBC’s key working system is to stay near its clients. As HSBC executive Sir John Bond said in November 2003, â€Å"Our position as the world’s neighborhood bank empowers us to move toward every nation particularly, mixing nearby information with an overall working platform†. For instance, consider HSBC’s nearby advertising endeavors in New York City. To demonstrate to fatigued New Yorkers that the London-based money related behemoth was â€Å"the world’s neighborhood bank. HSBC held a â€Å"New York City’s Most learned Cabbie† challenge. The triumphant cabbie gets paid to drive full-an ideal opportunity for HSBC for the year, and HSBC clients win, as well. Any client indicating a HSBC bankcard, checkbook, or bank proclamation can get a free ride in the HSBC-marked Bankcab. The crusade shows HSBCâ₠¬â„¢s neighborhood information. â€Å"In request to make New Yorkers accept you’re nearby, you need to act local,† said Renegade Marketing Group’s CEO Drew Neisser. Over the world in Hong Kong, HSBC embraced an alternate crusade. In the district hit hard by the Severe Acute Respiratory Syndrome (SARS) flare-up, HSBC propelled a program to rejuvenate the nearby economy. HSBC â€Å"plowed back intrigue payments† to clients who worked in enterprises generally influenced by SARS (films, lodgings, eateries, and travel organizations). The program facilitated its clients monetary weight. The bank additionally advanced Hong Kong’s business area by offering limits and discounts for clients who utilize a HSBC Mastercard when shopping and eating out, to help organizations influenced by the downturn. In excess of 1,500 neighborhood shippers took an interest in the advancement. Notwithstanding nearby promoting, HSBC does specialty advertising. For instance, it found a generally secret item region that was developing at 125 percent a year : pet protection. In December 2003 it declared that it will circulate across the nation per protection through its HSBC Insurance office, making the protection accessible to its investors. HSBC additionally sections demographically. In the United states, the Bank will focus on the outsider populace, especially Hispanics, since it has gained Bital in Mexico, where numerous transients to the United States store cash. By and large, the bank has been deliberately arranging its overall business under a solitary worldwide brand with the â€Å"World’s nearby bank† trademark. The point is to connect its global size with cozy connections in every one of the nations where it works. The organization burns through $600 million every year on worldwide promoting and will probably solidify and utilize less advertisement offices. HSBC will choose who gets the record by giving every office a â€Å"brand-methodology work out. † Agencies will be competing for the record by enhancing HSBC’s number 37 worldwide brand positioning

Aids work Coursework Example | Topics and Well Written Essays - 250 words

Helps work - Coursework Example Under the Global Fund program began in 2002, rich nations chose to pay off past commitments on the obliged poor nations which likewise improved the poor countries’ condition. Ways suggested by the UN Millennium venture of 2005 comparatively settled manners by which rich nations could support poor nations. 2005 onwards, yearly guide for wellbeing in the poor nations quickly expanded thus did their wellbeing status. Pundits of the guide programs are making hurt the poor nations. They are belittling the viability of helps to poor nations. Actuality is that in an exceptionally globalized condition of the current age, nations rely upon one another. Poor nations rely upon rich nations for help. Research insights show that monetary and clinical guide programs are working successfully in settling the issues of poor nations. In this manner, pundits ought not reprimand these projects and let them be actualized successfully. This was a useful article about the handiness and status of hel ps in improving the states of poor people

Blog Archive B-School Chart of the Week Entrepreneurship Within the Class of 2015

Blog Archive B-School Chart of the Week Entrepreneurship Within the Class of 2015 Although quantifying a school’s profile certainly does not tell you everything, it can sometimes be helpful in simplifying the many differences between the various MBA programs. Each week, we bring you a chart to help you decide which of the schools’ strengths speak to you. The beginning of the year is a time of reflection for many MBA hopefulsâ€"some are still working on their applications for round three, while those who are awaiting their schools’ decisions or have already received responses are considering their next moves. Business schools typically release employment and salary information concerning their latest graduated class around this time of the year, offering interested parties a glimpse of what has become of their students months after graduation. This week, we take a closer look at entrepreneurship: which schools have the highest and lowest percentages of graduates starting their own companies? The Stanford Graduate School of Business was the most active in this aspect within the Class of 2015, with 16% of its graduatesâ€"65 students in totalâ€"reportedly starting new ventures after completing their studies. Harvard Business School (HBS) came in second with 9% or 84 students, the highest number of students overall. Such schools as Michigan Ross and Duke Fuqua were the least entrepreneurially active, as only 0.7% (three students) and 1.4% (six students), respectively, started new companies after graduation. Share ThisTweet B-School Charts Harvard University (Harvard Business School) Stanford University (Stanford Graduate School of Business)

The Drug Of Illegal Drugs - 2609 Words

About one in every two violent crimes is committed by someone who is under the influence of illegal drugs. To some of these people it was the right thing to do for them to get money or drugs. Living with an addiction will change someone’s identity for the worst. An Addiction is a strong and (or) harmful need to regularly have something or do something, and Identity is the morals, values, and beliefs that make a person different from others. The addiction to hard drugs degrades the addict’s morals, values, and relationships which results in a more aggressive, and desperate identity. These Hard drugs are substances that lead to physical addiction. Most countries do not allow people to make, sell or use some of them, other than for medical purposes. Specifically methamphetamines and heroin are the central drugs for the definition. Typical use leads to aggressive behavior in people who are otherwise passive or have calm behavior Not only did 82 percent of heroin or meth users commit violent crimes, but nearly all, 95 percent, of meth users had experienced or been a victim of violent crime. Heroin did not seem to contribute to victimization. Most of these crimes are committed while under the influence of the drug or and an attempt to obtain and be under the influence of the drug. The person’s choices and decision making skills are impaired when under the influence of the drug. These can become prolonged or even permeant impairments past the euphoric states the drug produces. AShow MoreRelatedIllegal Drugs1263 Words   |  6 Pagesï » ¿ Illegal drugs Illegal drugs are drugs which have controls on them by a government and are illegal in certain situations (a person is not allowed to have them). A drug is any chemical designed to affect the human body. A psychoactive drug is a drug that affects the brain. Some controlled drugs are allowed if you have permission (called a prescription) from a doctor. Other drugs are illegal - meaning you are never allowed to have them. Individual countries and places have different laws about differentRead MoreIllegal Drugs And The Affects Of Drugs1564 Words   |  7 PagesThe purpose of the essay is to explain what is illegal drugs and the affects of drugs and evaluate attempts to control it. Any chemical you take that can affect the way your body works is all can be called drugs. For example, caffeine, aspirin and nicotine are all drugs. It must be able to pass from your body into your brain. Once the drugs are inside your brain, it can change the messages your brain cells are sending to each oth er, and to the rest of your body. By doing this, they interfering withRead MoreIllegal Drug Abuse And Drugs980 Words   |  4 PagesIllegal Drug Abuse For quite a long time, different types of drugs have been used across the globe. Indeed, the different drugs have been observed to impose varying impacts on users. While some of the drugs are curative and positive in usage, others are remarkably detrimental and can facilitate the mental and psychological breakdown of the user and their families. In this respect, many of the detrimental drugs have been illegalized in many parts of the world. In the United States, for instance, cocaineRead MoreDrug Use And Illegal Drugs1025 Words   |  5 Pagesindividuals around the globe use illegal drugs. Individuals that use these illegal drugs make up around a â€Å"quarter of a million deaths per year.† (livescience.com) These individuals who are participating in drug use are not just adults however. They are also teenagers that walk the streets around us all day. According to teens.drugabuse.gov, â€Å"in 2006, 8% of youth in the United States between the ages of 12 17 met diagnostic c riteria for abuse or dependence on illicit drugs.† This means that â€Å"more thatRead MoreThe War On Drugs And Illegal Drugs1878 Words   |  8 Pagesfirst waged the â€Å"War on Drugs†. This war has cost hundreds of billions of dollars to fight and has supplied our country with a plethora of mixed results as well as emotions. We have seen fluctuations in the numbers over the years, which can be linked to different social fads and political agendas. Despite the enormous amount of money we have spent to rid our country of illegal drugs, we still face all time high addiction and distribution rates today. These strict drug laws have created an overflowRead MoreThe Illegal Drug Business1361 Words   |  5 PagesThe Drug Business Paper Introduction The smuggling of drugs has been a part of the society for over a century in most parts of the world. This form of business has flourished mostly in the developed countries such as the United States of America, where the demand for drugs is high while there is no or very small production in the country. The production in the countries where drugs such as cocaine, heroin, cannabis, etc are supplied is banned mostly under the respective local laws, and thereforeRead MoreThe War On Drugs, And Sale Of Illegal Drugs1865 Words   |  8 Pages abuse, and sale of illegal drugs is an epidemic that has remained an unsolved problem of the United States. The biggest effort that the United States has launched in order to deal with rampancy of drug issues is the War on Drugs that was started by former president Richard Nixon. During its beginning, the War on Drugs was controversial due to the attitudes that were directed to drug users that were cultivated by the policies being set. In the prese nt day, the War on Drugs is under scrutiny asRead MoreIllegal Drugs in the U.S.841 Words   |  4 PagesThe trade and use of illegal drugs in the US and around the world is one of the world’s biggest and most prevalent problems. Illegal drug trade accounts for more than $300 billion a year. The legal, physical, and mental consequences of drug use easily outweigh the so called â€Å"high† that people receive from using them. Though current users wouldn’t consent to this statement, everyone else including rehabilitated users would agree. They would also agree that drug use is the easiest and quickest routeRead MoreThe Legalization Of Illegal Drugs1262 Words   |  6 PagesBefore President Richard Nixon declared drug abuse as America’s number one public enemy in 1971, the United States already had a long history of combating the use of illegal drugs. The first of its kind was the legislation that passed in San Francisco in 1875. This newly passed legislati on banned the smoking of opium. However, this legislation seemed to be racially motivated. San Francisco citizens believed that Chinese men who resided in the community, and who were highly regarded as opium smokersRead MoreThe Importance Of Illegal Drugs1014 Words   |  5 PagesNearly 6% of the U.S. population uses illegal drugs. There are many different causes and factors that go into the reasons why these 12.8 million Americans choose to use illegal drugs. In this essay, we will analyze several reasons why Americans choose to use illegal drugs. Many people just do not understand why or how other people use and become addicted to drugs (Enviromental Factors in Addiction, 2015). We will look at medical and mental health as a reason, environmental factors, and genetics/

American Authors Nathaniel Hawthorne and Edgar Allen Poe

Nathaniel Hawthorne and Edgar Allen Poe â€Å"To fear death, gentlemen, is no other than to think oneself wise when one is not, to think one knows what one does not know. No one knows whether death may not be the greatest of all blessings for a man, yet men fear it as if they knew that it is the greatest of evils.† Socrates one of the greek philosophers in the 400’s BC, gives a reasonable question about the fear of death. Death affects people and characters very differently in life. In the world of literary works two very well known authors Nathaniel Hawthorne and Edgar Allan Poe present two works that both deal with the effects of this very thing the fear of death. Laid out in the next few pages we shall see that there are many connections to†¦show more content†¦They are presenting in there lives a situation that bring them to a overwhelming conclusion of their own mortality and the fear of what could come after them in the span of their time in these places and the way that they carried themselves through these situations. As the characters are in their own scenarios they are presented with a unreal or even supernatural situations created by their own imaginations. Young Goodman Browns dream and â€Å"The House of Usher is a visibly imaginary location.† (Rollason 12) Each story skews the line of what is real and what is just a dream or illusion, it is this aspect that makes the audience to look in to their heart and analyze the fear of their own heart and see how it affects them. These situations present a lack of control for the narrators. The reactions of this lack of control bring the narrators to the question of there own mortality and the fear that is associated with this. There reaction is that of which most people would have in the reactions of the way people have fear of the unknown. It will and can affect people in such a way that they do not act or react to think the same way a person would who is not being lead by fear of death. Both of the characters are set outside of the comfort zone of there own home, in place that they are going in a certain direction that they cant get off of because they are intrigued by what the end could be it as their stories progress on the see that the end may be closer toShow MoreRelatedAn Analysis Of Edgar Allan Poe And Ralph Waldo Emerson1090 Words   |  5 Pagesdifficult for American authors to develop their literature as their own, unique textual language. Despite these obstacles, American authors such as Edgar Allan Poe, Nathaniel Hawthorne, and Ralph Waldo Emerson assisted in the emergence of American Literature and the development of the â€Å"American Voice.† Edgar Allen Poe has played a crucial role in the development of the â€Å"American Voice.† Although his work uses the same language as English writers, it is also very different. Edgar Allen Poe was bornRead MoreDark Romanticism By Edgar Allen Poe1625 Words   |  7 Pagescolor black,animals familiar like cats and bats or other dark figures such as vampires and witchcraft†. This essay will bring to you information about dark romanticism and many literature artist who use this style of writing. Authors such as Edgar Allen Poe, Nathaniel Hawthorne, and Herman Melville quickly became the leaders or the Gothic style Literature. Prezi also goes onto say â€Å"a common setting for these stories would be ruined or abandoned castles, with old secret passages that lead to unknownRead MoreThe Fire Side Poets from the Romantic Period of Literature Appreciate Nature586 Words   |  3 PagesThe Romantic period in American Literature dates from 1800-1860. It was a time where people were trying to find a distinctive voice. The Romantic period included letters, poems, essays, books, and art. Most of the authors focused on feelings, which is why its called the â€Å"Romantic† period. The authors can be put into four different groups, The fire side poets, The Transcendentalist, American Gothic, and The Early Romantics. The fire side authors had an appreciation for nature. Poems were readRead MoreDevelopment Of Narrative, By Nathaniel Hawthorne, And Edgar Allen Poe1302 Words   |  6 PagesEnglish 231 American Literature I 10 November 2014 Development of Narrative Short stories did not begin to develop as a dedicated, intentional genre until the early 1800s, when authors such as Washington Irving, Nathaniel Hawthorne, and Edgar Allen Poe began to attract readers with them. These authors were from the Romanticism period. Three characteristics of Romanticism are having a profound love of nature, passionate nationalism, and a fascination with the supernatural. Stories by these authors shareRead MorePoe vs. Hawthorne: Dark But Not Necessarily Gothic Essay1544 Words   |  7 Pages In the United States, the most prominent exponent of Gothic fiction was Edgar Allen Poe, whose â€Å"horror† tales conjure up the dark side that many of us at least half-believe is hidden just beneath the surface of the most conventional lives. In this paper we will discuss the Gothic in light of two of Poe’s stories, â€Å"Ligeia†, and â€Å"The Fall of the House of Usher,† and contrast Poe’s story with a somewhat dark tale of Nathan iel Hawthorne’s, â€Å"The Minister’s Black Veil.† We will also analyze why Poe’sRead MoreDark Romanticism As A Literary Genre Essay2034 Words   |  9 Pagesmid-nineteenth century during the transcendental philosophical movement. Because dark romanticism derived in this fashion and began in the fascinating time period of 1840-1860, it produced some of the most recognized writers and greatest pieces of American literature, and it will go down as one of the greatest eras of all time. (Dark romanticism. November 01, 2016) Romanticism is a movement that was generally a reaction against rationalism of the enlightenment, it also indicated imagination and strongRead More The American Renaissance Essay1168 Words   |  5 PagesThe American Renaissance period, circa 1876-1917, heralded a new sense of nationalism with a pride linking to a spirit akin to Greek democracy, the rule of Roman law, and a cultural and educational reform movement often referred to as Renaissance humanism. This American nationalism focused on the expression of modernism, technology, and academic classicism. Renaissance technological advancements include wire cables supporting the Brooklyn Bridge in the State of New York, along with cultural advancementsRead MoreEssay on Hawthornes Young Goodman Brown and its Author1272 Words   |  6 Pagescourse, Nathaniel Hawthorne’s literary works went unranked among those of other American and British writers. But his reputation grew gradually even among contemporary critics, until he w as recognized as a â€Å"man of genius.† Edgar Allen Poe, in a review of Hawthorne’s â€Å"Young Goodman Brown,† which had been written 12 years prior, said in Godeys Ladys Book, November, 1847, no. 35, pp. 252-6: It was never the fashion (until lately) to speak of him in any summary of our best authors. . . . TheRead MoreRunning Head: Edgar Allen Poe 1. Edgar Allen Poe2. . .1286 Words   |  6 PagesRunning head: EDGAR ALLEN POE 1 EDGAR ALLEN POE 2 Edgar Allen Poe Name Course Professor’s name Institution Date Edgar Allen Poe Edgar Allen Poe is well recognized as the author of numerous great stories of suspense and horror. He also needs to be remembered as the single author who did help in establishing and developing the real contribution of the America to the actual literature of the world, the short-story form (Bagert, 2008). Poe was the initial writer who recognizedRead MoreEssay on The Battling Psyche1676 Words   |  7 Pageswritings, to poetry and fiction. Although these thoughts lie subtly embedded in the fictional stories, they often offer the best explanations. Two of the earliest and best known American writers that attempted to explain such a complex matter in their stories are Nathaniel Hawthorne and Edgar Allen Poe. Both of these authors use twisted fictional stories, such as â€Å"The Fall of the House of Usher† and â€Å"Young Goodman Brown† to try to explain the inner workings and struggles of the human psyche. These

Immigration Laws Are They Fair - 1836 Words

Immigration Laws: are they Fair to New Immigrants? From Sea to Sea to Sea. This is the Canadian belief. All are welcome: from sea, to sea, to sea. Canada, to this day, is one of the most open countries towards immigration in the world (Troper). With a whopping 20.6% of its population identified as immigrants (Immigration†¦), Canada is known for its generosity towards Immigrants and refugees all around the world. Though Canada asks immigrants of certain qualifications (Tariq), it is nevertheless drastically easier to enter, compared to most of other western developed countries (Debra). The process of Immigration to Canada is attainable, and fair to immigrants of all status. A common misconception of law, in general, is considering†¦show more content†¦You might ask: â€Å"Where do all these immigrants come from, and who are they?† The answer is, everyone. All, or almost all, are welcome to Canada. Whether you are an economic class, family class, a refugee, or a temporary worker, you have the ability to apply for immigration and citizenship. Unless you have a disease that could endanger public health, have no means of financial support, or are known to be a criminal or a terrorist, you have the ability to apply for immigration to Canada. Is prohibiting a terrorist from entering your country unfair? Not in my opinion. A great number of people complain about Canada making it harder to immigrate by passing a new Act, but this is not true. Immigration and Refugee Protection Act was passed in 2002, replacing the 1976 Immigration Act (Troper), and the new Act did have more restrictions on the less wealthy, undereducated, and unskilled immigrant s, but that does not make it unreasonable. Before this Act, countless number of the skilled and educated could not immigrate because their place was taken by immigrants that in many cases were not even educated. This was very frustrating. Imagine entering a contest with a few friends and working very hard to win the prize, then watching as the administrator hands the prize to a little kid who just happened to walk down the street that your contest was taking place at. These peopleShow MoreRelatedPatel V. Quality Inn South1328 Words   |  6 PagesAnalyzing Patel v. Quality Inn South It has been argued since the start of immigration whether or not aliens (undocumented or documented) should have the same equal rights as Americans when it comes to employment, education, and benefits in the United States. Despite what individuals believe or disbelieve, under certain acts, codes, laws, and the U.S. Constitution, all aliens have rights, regardless of their immigration status. In this paper I will discuss an overview of the court case, Patel v,Read MoreReflection Of Jose Antonio Vargas989 Words   |  4 PagesJose Antonio Vargas; the story of how one man helped lead action to reform immigration laws. Throughout the entire movie, I constantly asked myself what is American and can I even call myself that? Documented changed my viewpoint on immigration and opened up my eyes to the cruel world of bias and constant stereotyping. This documentary made it pertinent to me that immigration is misunderstood, that current laws are not fair, and that my views have been swayed by the elders to falsely view immigrantsRead MoreImmigration And Refugee Protection Act895 Words   |  4 PagesImmigration and Refugee Protection Act is an act respecting immigration to Canada and the granting of refugee protection to persons who are displayed, persecuted or in danger. Immigration has had a big effect on today’s community’s and environments here in Canada. Disclosed are the pros and cons of immigration in Canada, the pros and cons of the IRB procedures and hearings, and also my view on working in immigration law. Immigration has grown to become a big aspect in today’s society in Canada. MostRead MoreEssay on Immigration Reform750 Words   |  3 PagesImmigration Reform At this time, the United States has allowed more immigrants to enter the country than at any time in its history. Over a million legal and illegal immigrants take up residence in the United States each year. Immigration at its current magnitude is not fulfilling the interests or demands of this country. With the country struggling to support the huge intake of new comers, life in America has been suffering tremendously. The excessive stress put upon the welfare system, overuseRead MoreEssay about Immigration Reform722 Words   |  3 PagesImmigration Reform At this time, the United States has allowed more immigrants to enter the country than at any time in its history. Over a million legal and illegal immigrants take up residence in the United States each year. Immigration at its current magnitude is not fulfilling the interests or demands of this country. With the country struggling to support the huge intake of new comers, life in America has been suffering tremendously. The excessive stress put upon the welfareRead MoreThe Effects of Illegal Immigration1182 Words   |  5 PagesThe Effects of Illegal Immigration The Effects of Illegal Immigration For centuries people have come across the United States borders from foreign countries hoping for a better life, a life that is free from unruly dictators and poverty for them and their families. They wanted to live in the land of opportunity so that they can make something of themselves; this is why we have some of the major problems with illegal immigration. Arizona, California, and Texas border the United States to Mexico;Read MoreOrganization That Help Undocumented Aliens1022 Words   |  5 Pagesof these organizations are the Federation for American Immigration Reform or FAIR and the Immigrant Youth Justice League or IYJL. FAIR is a nonprofit, membership organization with the belief that immigration reform, not only serves undocumented immigrants, but society as a whole. The organization believes that by lobbying for improved border security, minimizing illegal immigration and promoting programs to aid those seeking legal immigration the national interests would be better served. With nearlyRead MoreEssay on Case17 Businesss Hire818 Words   |  4 Pagesillegal aliens are committing an unethical act; Breaking the laws of our Country. Two the employers who are hiring them are unethical and amoral. Knowingly violating the laws and operating at their best interests instead of the social norms. Come-on how hard is it to ask for a proof of citizenship? Around the world, governments have historically expected that people can show proof of citizenship or a work permit. 2. Is illegal immigration primarily an economic, legal, ethical, social, or politicalRead MoreImmigration Reform And Control Act Of 1986 Essay1452 Words   |  6 PagesMay Immigration Reform and Control Act of 1986; 100Stat. 3359 Biblical guidelines. All persons are welcomed into the Kingdom of Heaven. Immigration reform and control is found throughout the scriptures. 1 Samuel 17:25, Saul decreed that â€Å"whoever slew the Philistine May receive fame, wealth, naturalization, and his daughter’s hand in marriage.† David eventually took the challenge, slew the giant and went to the King to gains his fame, wealth, and naturalization. 1 Samuel 18:1, says, â€Å"after David hadRead MoreBernie Sanders : A Strong, Democratic Standpoint?1210 Words   |  5 Pagesa strong, democratic standpoint, Bernie Sanders has one of the strongest resolutions to immigration. Being in a family of immigrants himself, Sanders understands a lot of viewpoints from the immigrants. To solve these problems, Bernie has come up with an elaborate, six step plan. This plan covers making it easier to get a visa, making it easier to bring your family when you immigrate, and making equal and fair trade rights. This plan will be a major step towards solving the task at hand. However,

Costa Del Sol (2342 words) Essay Example For Students

Costa Del Sol (2342 words) Essay Costa Del SolIt is possible that the Neolithic revolution, the discovery of agriculture thepassage of nomadic to sedentary peoples, reached Europe by way of Africa throughwhat is known today as Andalusia. This historical center of influence, an east west displacement, from the Mediterranean to the Atlantic began with arevolution that introduced the usage of metals and the arrival of colonizersfrom the east. A confluence of fertile lands, of metallurgy and fishingactivities took place in this westernmost area that the Tartars once inhabited. This mysterious civilization that lived in the southern Iberian peninsula sincethe bronze ages, established the first known monarchy in western Europe. TheTartars, an agricultural and cattle raising people, also worked the gold mineswhile their ships traded with Great Britain from the west and received thePhoenicians from the east. This marked the beginning of a complex geographicalposition between two oceans and two continents. Rome took up residence on theseshores after realizing that this region could become the open door for a threatfrom Cartage. Roman legions appeared for the first time in the 3rd century BC. The exuberant province of B?tica would become for the next sevencenturies part of the great civilized world, contributing to the empirematerials such as metals, wine, oil, wheat, philosophers, writers and the firsttwo emperors born outside of the Italic peninsula.: Trajano and Adriano. Otherpeoples appeared from the north. From the shores of the Rin descended theVandals in 411 AD. They settled in the valley of the Guadalquivir river and innorthern Africa and for half a century united the shores of the two continents. Before being expelled by the Visigoths they had given a new name to the regionof Europe: Vandaluc?a. Since the arrival in 711 of Islam this region enjoyedwonderful times. The Caliphate of C?rdoba during many years was the mostsophisticated state in all of Europe. The Arabs contributed new techniques toagriculture, botany and science, poetry and intellectual development during aperiod of eight centuries. Their political breakdown was taken advantage of bythe Christian Kingdoms from the north of the peninsula accelerating the captureof the Iberian peninsula. In 1236 C?rdoba fell. Sevilla followed in 1248. Thelast bastion, the Kingdom of Granada, was conquered by the Catholic Kings in1492. that same year Columbus set sail from the Andalusian port of Palos inHuelva, to discover America. The center of global economic and politicalmovement was displaced. An Andalusian town took notice of this crucial momentachieving its greatest glory shortly afterwards for the following 150 years. Known as the spot where the heart of Europe beats, Sevilla becamethe neurological center of the Spanish empire. Her port received ships loadedwith gold and silver from America, and from there minted coins were circulatedthroughout other European nations. A little later C?diz would continue thisAndalusian leading role in its relations with the Indies. Sanl?car de Barrameda,a neighboring village became the port from where the first round the worldvoyage was initiated. Romantic travelers would later recall such splendors witharcheological remains of demolished towers, hidden patios in ancient homes andstately palaces. The myth of figures such as Carmen and the figure of Don Juan,generous bandits, brave bullfighters and oriental exoticism arose; imagesconstructed by foreign eyes that today still endure. Recent Andalusian historyis tied to a turbulent 19th century that started off with the War ofIndependence and the approval of the first Spanish Constitution in the courts ofC?diz in 1812. Efforts to modernize and industrialize the economy were markedby massive exploitations of mineral resources, and a remarkable increase inexports of wine and oil. These changes were strongly resisted by an economydeeply rooted in agriculture practices. The 20th-century arrived with proposalsof regeneration and optimism during the 20s. however social instabilitypersisted and led to the start of the Civil War in 1936 and its consequences. After the brilliant economic and social transformations of the 60s and 70s,democracy was established and Andalusia became an autonomous region in 1981,with the Junta de Andaluc?a as the maximum governing body and a Parliamentacting as the main instrument representing a population of close to six million. Arts and Culture The age old millennial history of Andalusia has left behind avast artistic legacy. The Alhambra of Granada, the Mezquita of C?rdoba, or theGiralda of Sevilla are monumental milestones of mankind. Most other cities andtowns are also represented with the best moments of Andalusian art left overlong periods of time. The brilliant Islamic, renaissance and most of all baroquearchitecture of its most important buildings, castles, fortresses andmonasteries, have been spread out over the region completing a national wealthof enormous importance. *Picture* This land of Vel?zquez, Murillo and Picasso,of paintings, sculpture, statues, jewelry, and archeological remains are spreadaround cathedrals, museums, churches, convents and palaces like custodians of awealth of artistic development. This land of Vel?zquez, Murillo and Picasso, ofpaintings, sculpture, statues, jewelry, and archeological remains are spreadaround cathedrals, museums, churches, convents and palaces like custod ians of awealth of artistic development. In the most remote towns it is possible to findan important altarpiece, a work of art in a painting or a most elaborate pieceof gold or silver work. The number of museums in Andalusia, leading off with theBellas Artes in Sevilla, the second most important art gallery in Spain afterthe Prado Museum, offers the opportunity to behold everything from sacred worksto the world of bullfighting. It also includes scenes from homes of variouswriters, painters and composers, exhibition halls of historic interest,ethnological and anthropological works, etc. It is most noted for itssignificant display of painting and sculpture. Traditions The variety of localfestivities and celebrations in Andalusia is as broad as its geography. Thecalendar is an authentic encyclopedia where art and local customs of the townsare summed up. During the spring, planting and harvesting seasons, holidays,street fairs and pilgrimages depict the most elaborate display of handicr afts,gastronomy, music and religious beliefs. Carnivals start off the series offestivals overturning the role of daily life with humor and irony. During SemanaSanta the temples display their most valued treasures in guided processions thataccompany the statues of the Passion, in an itinerary faithfully repeated eachyear The festivity of the Corpus is a justification for a colorful parade. TheCruces de Mayo (Crosses of May) spectacularly combine the religous with theprophane. Bullfighting fiestas in Andalusia are highly important due to theirdeep roots. During three quarters of the year bullfights are celebrated innumerous plazas, coinciding with local fairs, where people dance and sing to thesound of guitars. Flamenco is the genuine expression of Andalusian folklore. Procrastination EssayThe highway network has over 22.000 kilometers of roads. It is composed ofmotorways, highways and roadways of various categories. Investments carried outbetween the period of 1984-1992 have boosted this grid. The Highway ?92, ahorizontal core which crosses through the region from east to west linking allAndalusian capitals, facilitates the access to inland tourist areas of greatinterest. The railway system, the main star being the AVE, (high speed train)covers the distance between Madrid and Sevilla in less than three hours; a truerevolution. This new line of tracks has also improved communication betweenMadrid and M?laga, as the Talgo trains also use the AVE tracks between C?rdobaand the nation?s capital. Other junctions and stretches of important regionalrailways have been boosted while preserving the interest in the luxurious Al-Andalusline. Andalusia has a great number of airports. The one with the most activityis M?laga; one of Europes twenty most importan t in its number of passengers. Plans for expansion already underway, will increase annual passenger capacity totwelve million by the year 2000. Sevillas airport has been completelytransformed by adding on a new terminal servicing an annual capacity of fourmillion passengers. The airports in Almer?a and Jerez de la Frontera have alsomodernized their installations. The extensive Andalusian coastline has ports inAlgeciras, C?diz, M?laga and Almer?a. Over nine thousand moorings for shipsand boats are spread over numerous marinas, generating important commercial andtourist activity. The province of M?laga with its Costa del Sol has the largestnumber of moorings and marinas, followed by Almer?a, C?diz and Huelva. Sevillaalso has two river ports. Tourism Relax in Andalusia. expand your knowledge,practice sports, enjoy nature, or spend time in a pleasantly tranquilenvironment; options for all visitors. New tastes have generated abundantinformation about other forms of tourism such as hiking, camping and observinganimal li fe. These activities incorporate the expansion of rural tourism in theregion. The network of health spas and clinics in Andalusia are options forhealth conscious tourists. The list of sport installations is extensive. Skiingfor example in the Sierra Nevada, host of the 1995 world championship, is thesouthern most ski resort in Europe. As regards golf, the Costa del Sol has thelargest number of courses in all Europe, designed by specialists like GaryPlayer, Severiano Ballesteros amongst others it was chosen to host the 1997Ryder Cup. Both public and private tennis courts are abundant in numbers and arevery well equipped. Hunting and fishing are special activities availablethroughout the whole region. Andalusia is a horseback riders paradise, where onecan enroll in classes or take a ride through the open country. In addition tothese possibilities there are centers dedicated to high risk sports: caveexploring, mountain climbing and air sports such as gliding, paragliding,microlights or hot air ballooning. The Ciruito de Velocidad de Jerez (speedwaytrack) hosts international events in motorcycle and auto racing The traditionaltourist infrastructure of the coast offers sporting activities such as sailing,windsurfing, water-skiing and scuba-diving in the Atlantic and Mediterranean. The numerous marinas and scuba centers are proof of this. Other recreationcenters include water parks and theme parks such as the Parque Tem?ticoIsla M?gica in Sevilla as well as casinos. Conferences and conventionsheld in Andalusia take place in the well equipped convention centers with thelatest technology. In addition to these conference and trade centers in Sevilla,Torremolinos, Granada, Huelva, Ja?n, Jerez de la Frontera, etc. there arenumerous hotels and state-run hotels, Paradores. The culturalpossibilities of Andalusia also includes a complex calendar of music and dancefestivals, cinema and theater and other events along with other art, culture andtraditions.